News

02 Oct

VB teams up with Budgy Smuggler to give Australia something to smile about

Victoria Bitter has teamed up with swimwear giant Budgy Smuggler to create a collaboration range for summer The swimwear is being released in four designs for both men and women and incorporates popular VB logos and artwork The togs are the perfect outfit to throw on after a hard day’s work...

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14 Sep

Thirst. A scent by VB confirmed as fastest-selling Australian fragrance ever

Thirst A scent by VB is confirmed by Chemist Warehouse to be the fastest-selling fragrance in Australian history, selling over 25,000 units in 72 hours from its launch on Thursday 13 August Due to the high demand Chemist Warehouse quickly sold out and started taking pre-orders for the next batch...

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06 Aug

Carlton & United Breweries and Asahi Premium Beverages to combine

Asahi Beverages is pleased to announce it will combine its two alcohol businesses: Carlton & United Breweries and Asahi Premium Beverages The combined business will operate under the iconic Carlton & United Breweries name The businesses will be combined by Q4 2020 CUB became a proud...

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29 Jul

Beer lovers rejoice as Reschs Pilsener cans return after 15 years

In a famous victory for beer lovers, the iconic Reschs Silver Bullet cans are returning to NSW bottleshops after a long-running campaign by the Reschs Appreciation Society The cans of Reschs Pilsener - named for their distinctive colouring - held a special spot in NSW drinkers’ hearts before...

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