Dreamers
Innovators
Leaders
Dreamers
Innovators
Leaders
CUB is one of the most iconic companies in Australia with our history dating back to our Cascade Brewery in 1832 and Victoria Brewery in 1854.
We brew some of Australia’s most famous beers including Victoria Bitter, Carlton Draught and Great Northern, ciders including Strongbow and Mercury, and craft beers including Balter, 4 Pines and Pirate Life. Our stable of brands also includes global and premium beers such as Corona, Budweiser and Stella Artois.
We are proud of our unique heritage and our role as the custodian of some of Australia’s most-beloved brands. But we also push the boundaries, with a culture of collaboration and candour that drives us to develop market-leading innovations.
We’re incredibly proud of our rich history and the work we do at CUB as we endeavour to advance our legacy of brewing great beverages and building great brands that have been connecting people across Australia for generations.
Our consumers lead us to innovate, adapt, and improve in everything we do. Our customers drive us forward, without them we wouldn’t exist.
We celebrate our differences and similarities as we work together, building on one another’s ideas and efforts. When we fail, we fail together, when we succeed, we succeed together.
At CUB, we don’t shy away from change. We embrace it. We dream big and always seek out the next opportunity to drive our business forward. For us, anything is possible.
As Australia has shaped us, we’ve shaped it. We’ve supported Australians through fires, floods and droughts. We’ve created jobs in almost every city and town across Australia, from farming and manufacturing, to pubs and clubs. We’ve invested in communities, and have probably had a hand in creating a few lifelong friendships.
We are united by our past, present and future. We are united by our dream to connect people for a better Australia. We are Carlton & United Breweries.
We are the proud custodians of some of Australia’s most iconic brands including Victoria Bitter, Carlton Draught and Great Northern. Our ciders include Strongbow and Mercury, and our craft beers include Balter, 4 Pines and Pirate Life. Our stable also includes global and premium beers such as Corona, Budweiser and Stella Artois, and we recently launched the first non-alcoholic beer in our 180-year history, Carlton Zero.
Many Australians have enjoyed the most memorable moments of their lives with one of our beers in their hands.
We use only the finest and freshest ingredients, and we never compromise on quality. This is why our beers taste so great and why our brands have endured.
But as market-leading innovators, we are never satisfied. This saw us named as one of Australia’s most innovative companies in 2019 by AFR Boss and it is why we continue to build and partner with brands as Australia’s drinking habits evolve.
From Carlton Zero to acquiring leading craft brands such as Balter, we are at the forefront of Australian brewing.
Our commitment to being the best beverage company in Australia has seen us recently expand our portfolio to include Lexington Hill Cocktail Club and Riot Wine Co. Riot’s sustainable model has seen it become the only company in Australia that sells wine exclusively in kegs and cans.
And as a CUB employee, you can choose among these and many more of our products when you redeem your monthly product allocation.
Our brands have brought people together for the last 180-years. We hope to keep bringing people together for the next 180 years and beyond.
While our Dream at Carlton & United Breweries is connecting people for a better Australia, we believe it’s possible to help create a better world too. One that is cleaner, greener and more sustainable. One that is safer because all people drink responsibly.
We are committed to using our scale, resources, and ability to bring people together to help create a Better Australia and a Better World. Every member of our team, from Procurement to Sales to Marketing is responsible for helping deliver this commitment.
CUB is a workplace where everyone is included and respected.
We’ve helped achieved this through things such as the Amber League, which provides a community for women in our company to develop, to the Pride at CUB committee, which is our LGBT+ network.
There is strength in diversity and we are committed to fostering it.
Read more about what CUB are doing to create an inclusive workplace here.
